Bachelors of Mass Media and Mass Communication is one of the most creative course provided by any college in Delhi university.Recently it was ranked no 4 in the India today survey of mass communication .
Initially when this course was started way back in 1999 as a self financed course admission to this course was done through 2-tier entrance exam which judged students on general media ¤t affairs.At the same time it used to test student ‘s creative skills by some subjective questioning like Is media portrayal of Vidya Balan as a fat actress justified?
Apart from it an interview was conducted to judge the confidence level of students.
The coordinator of this course MM yogi believes that this course calls for having good writing skills,general awareness & creative skills which only such entrance exam can judge.
But few years back interview was scrapped off because though this course required X factor in communication but need to conduct interview when a student has just entered the college was not felt.
With coming of FYUP course had to be changed from BMMMC to BA (honors) Journalism and Mass Communication under the guidelines of UGC. Thus entrance exam was completely scraped off and admission was done on the basis of cut offs.
Last year with the rolling back of FYUP though course again changed its name to BMMMC but admission was still through cut offs.
But it was felt there was a need of entrance exam because for creative course like this cut off really don’t matters ,what matter is the media aptitude & creativity of students.
Thus this year again 2 tier entrance exam has been introduced again . Entrance exam was conducted on 21st June and next round would be on 25th June.
The first entrance test will be objective type testing students’ general awareness and media awareness .Whereas 2nd entrance would be subjective questioning student ‘s English comprehensive, creative & analytic skills.
Results for 1st &2nd entrance would be announced on 22nd June & 29th June respectively & admission procedure will be from 1st July to 3rd July.
With coming back of entrance name of course has been changed to BA honors Multi-Media and Mass Communication and interesting subjects like fashion communication ,disaster management communication & public service broadcasting has also been added.
The course has gone through great transformations since it has started but it remains one of the most glamorous course preparing well-trained media students by providing practical training in well equipped studio with audio & visual production centers.